UK hotel searches soar following Brexit, drop in pound

UK hotel searches soar following Brexit, drop in pound

DALLAS — The Brexit vote and subsequent drop in the value of the pound has sparked huge demand from American travellers looking to grab a vacation bargain across the pond, with hotel searches for UK destinations up over 50% year-on-year, according to lodging expert Hotels.com.

With the pound at a three-decade low compared to the U.S. dollar, Britain is now a great value destination for Americans, and travellers are wasting no time in seeking out the best deals out there.

The Canadian dollar has also been recovering against the pound since mid-2016.

Searches by American travellers on Hotels.com, post Brexit, have increased by a whopping 50% year-on year. Moreover, the UK is a top international destination for Americans based on company data.

“For many Americans the UK is a dream destination,” says Josh Belkin, VP/GM of Hotels.com North America. “It’s no secret Americans have a real fondness for British accents, their TV shows, their pubs and the Royal family, so with the strong dollar travelers can act fast to turn that dream into a reality.”

The Hotel Price Index for 2015 showed that travellers paid on average $257 USD per night for a hotel in London. However following the Brexit vote, certain hotel deals available to American travellers are almost half that price.

For example, a top 5 star hotel in London’s West End is available on Hotels.com from as little as $131 per room per night and that’s during peak travel season in August. Even better deals are available on 4 star central London hotels, with prices as low as $82 per room per night in August.