TORONTO — The Malta Specialist Program is now available on Travelweek’s Learning Centre, giving agents the chance to learn about key selling points of the destination’s three islands (Malta, Gozo and Comino), as well as enter a contest for a chance to win a Stephen Cordina gift hamper.

“This program provides a thorough overview of the possibilities that exist for customers. Having this designation signals credibility when talking about Malta,” says Damon Allan, Operations Manager of Maxima Tours. “It also gets agents excited to sell a destination that is relatively new, outside of being on a Mediterranean cruise itinerary as a shore excursion.”

By taking this course, agents will learn about Malta’s 7,000 years of history, which is best exemplified in its ancient towns and archaeological sites. They’ll also learn about the local climate, scenery and beaches, plus all available activities like diving, hiking, snorkelling, rock climbing, sailing, golf and more.

In addition, the program highlights why Malta is a destination for families, weddings and honeymoons. There is a wide range of accommodation, dining and nightlight on the island, all of which will help agents book the perfect holiday for their clients.

“Malta is very safe, has English as one of the official languages, fabulous weather year-round and enough to keep fill the cup of any cultural enthusiast,” continues Allan. “So whether it is our rich history and culture, our food, adventure opportunities or our festive calendar, Malta is guaranteed not to disappoint!”

Allan works for Maxima Tours, which targets niche markets such as retirement or active living communities and bank travel clubs, and presents newer destinations such as the Maltese Islands. Currently, Maxima has the best Malta itinerary for the cultural enthusiast and for those who like travelling in small groups with a personal, non-tourist feel.

“Since our mother was born in Malta and we are both nationals, it made perfect sense for us to introduce ‘our Malta’ to North Americans,” says Allen. “We really get excited with any new destination that we offer.”

Malta has traditionally been recognized as a sun and sand destination for Europeans, with little exposure of its significant treasures to the North American traveller. A big push to target North Americans is underway through a variety of efforts geared to engage the more cultured client.

Feedback from agents suggests that their clients are loving the destination and Maxima Tours.

“I just had my client at my desk and she spent a half hour telling me how wonderful your tour was, how well planned it was and what a great time she had. What most impressed her were the little surprises, the table prepared for them at the Canons with drinks and hors d’oeuvres, the special attention, all unexpected. In the countryside, the personal visits with locals were wonderful,” said Lynda Spinner, Manager AAA Northeast.

To learn more about this destination, visit travelweeklearningcentre.com.

Agents who complete the course by April 6 will be entered to win a luxurious Stephen Cordina gift hamper, which includes luxury essential oils and aromatherapy.