MIAMI — Carnival Cruise Line has promoted 36-year veteran Adolfo Perez to the role of senior vice president of sales and trade marketing.
Perez, who had been serving as vice president of sales and trade marketing since 2015, has helped roll out several initiatives and programs to fortify relationships with travel agents and various associations. In his new role, he will continue to be responsible for Carnival’s business development teams and trade marketing functions in Canada, the U.S., and international markets.
Perez will report to Ken Tate, who has been promoted to executive vice president & chief commercial officer.
“Adolfo has been critical to driving growth in our travel agent business, both domestically and internationally, and we want to recognize the success of his leadership and the efforts of his team and the results they have delivered,” said Carnival Cruise Line President Christine Duffy. “We greatly value our relationship with our travel agent partners and all of us at Carnival are committed to continuing to work hard to develop innovative and beneficial programs to support them.”
Perez first joined Carnival in 1982 as an embarkation agent, climbing in the ranks to hold various managerial positions within the company’s sales and reservations departments, including vice president of reservations sales. Prior to joining Sales & Trade Marketing, he launched the company’s international sales and marketing office in London and, upon his return to the U.S., served as Carnival’s vice president of new markets and product marketing.
“Working with the sales and trade marketing team for the past two and a half years has been an incredibly rewarding experience and I look forward to forging ahead with even more initiatives in the next phase of this role,” said Perez. “From Agentpalooza to our popular ‘Travel Agents Rock’ program, it’s been gratifying to see the relationship with our valued travel partners grow stronger and this is just the beginning.”
Perez is based in Miami Beach, Florida.