Register now for ‘Scotland Reconnect 2021’

Register now for ‘Scotland Reconnect 2021’

EDINBURGH — Registration has opened for VisitScotland’s ‘Scotland Reconnect 2021’ digital trade workshop, which will allow travel agents, tour operators, wholesalers and DMCs to connect with top Scottish tourism businesses.

According to Scotland’s National Tourism Organisation, approximately 7,500 business meetings are anticipated to be held over the three-day event, which will take place from April 27-29. Normally taking place live, Scotland Reconnect 2021 will instead take on a virtual format due to ongoing travel restrictions due to the global pandemic. This year’s program will include 1-2-1 meetings and roundtable discussions about the latest issues affecting world travel and tourism.

“With every corner of the world affected by the pandemic, it is vital we continue to engage and do business virtually as an industry across continents and international borders to help our economies recover, when it is safe for international travel to resume,” said Malcolm Roughead, Chief Executive of VisitScotland. 

Scotland Reconnect 2021 will follow the success of VisitScotland’s inaugural digital event last November, which saw 264 buyers from 23 countries meet with 240 Scottish tourism businesses, operators and destination organizations.



“The feedback from our digital travel trade event in November 2020 has been extremely positive,” added Roughead. “By continuing to engage with our important international markets, we can ensure that Scotland’s spectacular landscapes, rich heritage and, of course, the warm welcome of our people are front of mind when it is safe for visitors to return.”

In 2019, international visitors made 3.5 million overnight stays in Scotland, spending £2.5 billion, which comprises 43% of the total overnight spend in the country. 

In preparation of global travel’s resumption, Roughead said that Scottish tourism businesses have been “working extremely hard to make sure their operations are in line with latest government safety guidelines while striving to maintain a high-quality service for customers and they are looking forward to welcoming clients back as soon as it is safe to do so.”

To register, please visit:

For information about VisitScotland’s response to the COVID-19 pandemic, click here


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