TORONTO — Accor has launched its new Emblems Collection, a unique portfolio of boutique hotels and luxurious resorts around the world.
With the launch, the luxury brand is expected to grow to 60 global properties by 2030. The Collection’s flagship hotel – the 64-suite Guiyang Art Centre Hotel, Emblems Collection – will open in China’s Guizhou province in December 2022.
According to Sébastien Bazin, Chairman & CEO, Accor, the hotels that will be featured in Emblems Collection will appeal to the stylish and smart set, with signature elements that include luxurious surroundings, Instagram-worthy pools and vibrant public spaces.
“Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offerings,” said Bazin. “A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40+ brands in our global network continue to grow, evolve and flourish.”
Hotels and resorts joining the Emblems Collection will fall into three categories:
- Emblems Collection Heritage: Hotels that are landmarks of a destination and celebrate history and classic cultural traditions
- Emblems Collection Retreat: Resort properties along beaches and countrysides or nestled in the mountains, featuring spa and wellness experiences.
- Emblems Collection Signature: Design-led hotels that are an ode to the style of the designers or original residents who contributed to the hotel’s unique legacy.
Accor is actively seeking new properties to be part of Emblems Collection in targeted destinations across the globe. Paris and Prague are two key cities where luxury heritage hotels might be candidates for Emblems Collection Heritage or Emblems Collection Signature. Other target cities for potential growth include: London; Amsterdam; Berlin; Madrid; Marrakech; Cairo; Amman; Doha; Moscow; Bangkok; Seoul; Sydney; Montreal; New York; Havana; Cartagena; Santiago; Buenos Aires; Montevideo, and Santiago, among others.
For the Emblems Collection Retreat, short-listed destinations include Mexico’s Riviera Maya, Tuscany, Mykonos, Bodrum, Algarve, Bali and Australia’s Gold Coast.