NEW YORK — The Guyana Tourism Authority is setting its sights on North America with newly formed partnerships with marketing and consulting firms.
As the official tourism board of Guyana, Guyana Tourism Authority has teamed up with Emerging Destinations and Green Team Global to represent the destination in the U.S. and Canadian travel markets. CornerSun Destination Marketing and Small Planet Consulting will support them in introducing and promoting Guyana to the North American travel industry.
First on the agenda will be a roadshow that visits various locations in the U.S. and Canada to share the latest updates from Guyana, which according to the tourism board is positioned as the “next must-see destination for travellers”.
Guyana is serviced by daily nonstop flights from Toronto, Miami and New York, is bordered by Brazil, Suriname and Venezuela, and is the only English-speaking country in South America. It’s known for its natural beauty, pristine primary rainforest, beautiful waterfalls and wildlife, not to mention its year-long calendar of events and festivals, 4×4 safaris and bird watching opportunities.
Brian Mullis, Director of Guyana Tourism Authority, said that entering the U.S. and Canadian markets are a “critical component” of Guyana’s overall tourism strategy.
“We are confident in our newly formed key strategic alliances with Emerging Destinations and Green Team Global supported by CornerSun Destination Marketing and Small Planet Consulting to effectively bring this extraordinary destination to the North American travel industry,” he said. “North America is one of our strongest markets with a travel culture yearning for authentic culture and nature/adventure experiences. Guyana is in a prime position to provide that.”
Jane Behrend, President, Emerging Destinations, added: “We are thrilled by the opportunity to work with Destination Guyana to promote this paradise for nature lovers, adventure seekers and avid eco-tourists to the North American travel market. We anticipate an enthusiastic and warm embrace of Guyana, the undiscovered gem of South America.”
For more information go to guyana-tourism.com.