MONTREAL — Lucie Guillemette has been named Executive Vice President and Chief Commercial Officer for Air Canada.

Previously Senior Vice President, Revenue Optimization, Guillemette is based at the airline’s Montreal headquarters. She joins the Executive Committee and continues to report to Benjamin Smith, President, Passenger Airlines.

“Lucie has continuously demonstrated her drive for excellence throughout her almost 30 years with Air Canada and has contributed significantly to our record revenues and profits,” said Air Canada President and CEO Calin Rovinescu. “As we continue to implement our business strategy to transform Air Canada into a global champion, Lucie’s industry knowledge and proven leadership will position Air Canada well towards continued long term profitability.”

In her new role Guillemette will be responsible for Air Canada’s commercial strategy and revenue generation, including marketing, sales, network planning and revenue management.

Prior to her appointment as Senior Vice President, Revenue Optimization in May 2015, she was Vice President, Revenue Management, a role held since February 2008. Guillemette joined Air Canada in 1987 as a Customer Service and Sales Agent, subsequently holding various positions in pricing, inventory control, product management and a number of senior marketing and commercial positions as well as Senior Director, Human Resources.