TORONTO — To say ‘thank you’ to Canadian travel agents ahead of Travel Agent Day, the Jamaica Tourist Board (JTB) is gifting them with their very own customized caricatures.
The organization has partnered with Toronto-based caricature artist Cesar Vargas to design personalized illustrations for 200 lucky agents. Each caricature will reflect an agent’s individual style and personality and will be hand-drawn featuring island-inspired details and backgrounds.
Starting April 9, Canadian agents can upload a smiling photograph or headshot of themselves at www.visitjamaica.com/canada/engage. Photos will then be transformed into creative cartoon characters and shared with agents via email on May 4 and May 5, just in time for Travel Agent Day, which this year takes place on May 5.
With space being limited, only the first 200 agents to submit their photo will receive a personalized caricature.
“The tourism industry is full of characters and we are in awe of the passion and resilience demonstrated by our Canadian travel partners,” says Angella Bennett, Regional Director, Canada, Jamaica Tourist Board. “In honour of Travel Agent Day, we are giving back to this amazing community with unique custom-made caricature mementos that we hope will bring smiles to our agents’ faces and show them just how much Jamaica appreciates their dedication and support.”
To learn more about the Jamaica Caricature campaign and access resources for Canadian travel agents, visit the JTB Maple Leaf Room at visitjamaica.com/canada.