TORONTO — Manulife has launched a new CoverMe plugin in ChatGPT, allowing eligible Canadians to explore travel insurance options and receive personalized quotes as they plan their trips.

The insurer says the launch marks the first travel insurance plugin of its kind in Canada and its first ChatGPT plugin globally, giving travellers another way to access coverage information and begin the insurance purchasing process through an AI-powered platform.

“Being a trusted travel companion means showing up for Canadians throughout their journey –not just when they need to submit a claim,” said Pamela Wong, Head of Affinity at Manulife. “By bringing CoverMe Travel to ChatGPT, we’re meeting travellers where they’re already researching and planning their trips, making it easier to explore their coverage options and plan with confidence.”

Through the plugin, customers answer a series of questions about their trip to generate a personalized travel insurance quote. They can then complete their application and purchase coverage through CoverMe.com. Travellers whose insurance needs require additional information or coverage options will be directed to the website for a more tailored quote experience.

The initial launch is available to eligible Canadian travellers purchasing CoverMe Travel Insurance and supports both English and French customer experiences.

“AI is changing how people discover, compare and make decisions, including how they plan for travel,” said Jamie Campbell, Head of AI Canada at Manulife. “As generative AI becomes increasingly part of everyday life for Canadians, we’re focused on applying AI responsibly to make those moments simpler and more personalized for our customers. This launch–Manulife’s first plugin in ChatGPT globally – demonstrates how we’re using innovation to help Canadians access the information, products and support they need with greater ease and confidence.”

The plugin was developed in alignment with Manulife’s Responsible AI Principles, which guide how the company designs, develops and deploys AI solutions across its services.

For more information, visit Manulife.