TORONTO — G Adventures’ agent incentive, G-Normous, is back for the eighth consecutive year, to help support agents as travel bookings start to return.

The incentive is now live and will run through April 30, with an expanded reach to involve agents worldwide, with regional cash prizes up for grabs.

The top-selling Canadian agent will take home a $3,000 G-Normous jackpot.

G Adventures is also relaunching its agent discount program, offering up to 50% off G Adventures trips to preferred partner agents.

The company says this gives agents the opportunity to lead the way for their customers as travel returns, and so they can see firsthand the positive impact travel has on local communities when done the right way.

“It’s important for people to have something to look forward to, so even though people are looking to book further ahead we want to incentivize our agents to secure these bookings now. Despite the odds, last year’s G-Normous was incredibly successful thanks to our hard-working and driven travel advisor community, and we hope to replicate that in 2021,” says G Adventures’ national sales manager, Sean Russo.

In 2020, the G-Normous incentive campaign surpassed regional sales targets, even though it took place during the onset of the pandemic. First-time agents comprised one of the largest booking segments, said Russo.

As in past years, G Adventures will give agents monthly selling incentives, including cash prizes and a series of consumer offers designed to entice travellers to book. These offers include ‘The Great Adventure Sale’ which offers up to 30% off on select trips for departures through to March 2022.

For 2021 G Adventures has also partnered with select tourism boards to highlight specific destinations throughout the promotion, including the Tourism Authority of Thailand, and ProColombia.

Agents will receive one entry for each client booked on a G Adventures tour from January 1st to April 30, 2021, regardless of the travel date, with this year’s G-Normous.

Agents can check the leaderboard on the Agents of Change Facebook group to find out who is in the lead for the top prizes: https://www.facebook.com/groups/GAdventuresCdnAgentsOfChange.

All agents with a G Adventures Sherpa account are automatically registered. Agents without a Sherpa account can register through their agency manager at: www.gadventures.com/agents/register/.

For more information, a list of prizes, and complete terms and conditions, agents can visit gadventures.com/gnormous or contact their Global Purpose Specialist (GPS).