G Adventures acquires Swan Hellenic brand
Swan Hellenic Minerva

G Adventures acquires Swan Hellenic brand

TORONTO — The Swan Hellenic brand, a well-known and respected 60-year old U.K. boutique cruise line, has been acquired by G Adventures.

With the acquisition, G Adventures has effectively added boutique small ship cruises to its existing adventure travel, adventure cruising and new touring businesses. The news follows the recent purchase of other British touring companies Travelsphere and Just You.

“We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community. Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved,” said John Warner, Vice President of Global Sales, G Adventures.

G Adventures plans to restart the operation of Swan Hellenic in 2018. Itineraries will be announced this summer. Visit gadventures.com.