TORONTO – Cirque du Soleil unveiled LUZIA in Toronto last night, after opening in Montreal in April, taking guest on an imaginary journey to Mexico. The performance was supported by the Mexico Tourism Board, which hopes viewers will be inspired to travel to Mexico after watching the memorizing show depicting the country’s culture and landscape.
Cirque de Soleil describes the LUZIA show as “taking you to an imaginary Mexico, like in a waking dream, where light quenches the spirit and rain soothes the soul. Freely inspired by Mexico, LUZIA is a poetic and acrobatic ode to the rich, vibrant culture of a country whose wealth stems from an extraordinary mix of influences and creative collisions – a land that inspires awe with its breathtaking landscapes and architectural wonders, buoyed by the indomitable spirit of its people. The tableaux of LUZIA weave an intricate, contemporary mosaic that awakens your senses and transports you to a place suspended between dreams and reality.”
“The LUZIA show is a great way to tour around Mexico because you will discover the monarch butterflies, Day of the Dead, Mexican cinema, local food, cenotes (sinkholes) and many more inspirational aspects of the country. The show goes all around Mexico, so agents can actually encourage their clients to book those kinds of experiences in destination very easily. It’s a fantastic way of connecting travel with an amazing Cirque du Soleil show,” says Rodrigo Esponda, Regional Director for North America, Mexico Tourism Board.
“We are working with travel partners to create incentives that have a direct connection to the show, so if they book trips to Mexico, clients can be entered to win tickets to the show. In another consumer contest, consumers can actually win trips to Mexico to see the experiences they are seeing at the show,” he added.
LUZIA will be playing in Toronto until Oct. 16.