PARSIPPANY, NJ — A new strategic alliance between Playa Hotels & Resorts and Wyndham Hotels & Resorts has given rise to a new brand name in sun destination all-inclusives: Wyndham Alltra.
It’s Wyndham’s 22nd brand and its first dedicated entirely to the all-inclusive segment.
The new brand’s name, ‘Alltra’, is an acronym of sorts, promising ‘All-Inclusive Travel for All’, says Wyndham.
Wyndham Alltra will feature both family-friendly and adults-only resorts in the Caribbean and other resort destinations.
Wyndham Hotels & Resorts is the world’s largest hotel franchising company with approximately 9,000 hotels across nearly 95 countries.
The first two resorts to debut under the Wyndham Alltra brand are Playa’s 458-room Wyndham Alltra Cancun, and the 287-room Wyndham Alltra Playa del Carmen.
Both resorts are currently undergoing renovations, however the properties remain open and are scheduled to complete renovations and become Wyndham Alltra resorts in time for the holidays in December 2021.
The two resorts will mark the first of many properties to be developed under the strategic alliance between Wyndham and Playa in the upper-midscale, all-inclusive resort sector in the Caribbean and Mexico.
“Wyndham Alltra will introduce many of our over 150 million annual guests to our first all-inclusive brand,” said Geoffrey A. Ballotti, President and CEO of Wyndham Hotels & Resorts. “Partnering with a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations, will create immediate access for our customers and our over 80 million Wyndham Rewards members to a fabulous, all-inclusive guest experience – members who will be able to redeem their Wyndham Rewards points for a new all-inclusive vacation experience at Wyndham Alltra resorts, and earn points for their stays.”
Adds Bruce Wardinski, Chairman and CEO, Playa Hotels & Resorts: “Today’s announcement combines Wyndham’s robust distribution capabilities and award-winning loyalty program with our highly acclaimed all-inclusive expertise. Together, we are launching a new experience in the upper-midscale resort segment to reach more first-time all-inclusive guests.”