WestJet put a London phone booth in the middle of Calgary and here’s what happened next

WestJet put a London phone booth in the middle of Calgary and here’s what happened next

CALGARY — A word of advice from WestJet: when London calls, you always answer.

Wise words coming from the airline, which just launched a new video to highlight its 787-9 Dreamliner service between Calgary and London. And in true WestJet fashion this latest video – titled #LondonCalling – includes all the feels, from heartwarming tears to ear-to-ear grins.

Here’s the set up: a phone booth painted in WestJet teal was positioned to ring throughout the day in downtown Calgary in hopes of enticing curious passersby to answer the call. Of the thousands who walked by, only 10 actually picked up the phone and answered.

Their curiosity paid off – in a big way. On the other end of the line was an unidentified voice that told them that they had just won two roundtrip tickets from Calgary to London with WestJet!

“London is an incredible destination for our guests and with our new non-stop Dreamliner service between Calgary and London, Gatwick there’s never been a more comfortable way to get there,” said Richard Bartrem, WestJet Vice-President Marketing Communications. “We thought there was no better approach to entice guests to visit Britain than by testing out Calgarians’ curiosity for adventure through the unusual ringing of an iconic London phone booth in our own downtown core.”

The phone booth in question is authentic and was shipped from the United Kingdom prior to being painted teal. It weighs over 1,500 pounds and was transferred throughout the day on April 23 to locations on Stephen Avenue and Eau Claire in downtown Calgary.

WestJet currently offers daily flights between Calgary and London, Gatwick. Its new Dreamliner carries 320 guests in a three-class cabin configuration, including the airline’s newly revealed Business cabin featuring 16 private pods with lie-flat seats, an upscale Premium cabin and an updated Economy cabin.

By June 2019, WestJet will offer flights to 68 nonstop destinations with over 1,000 flights per week from YYC.