WestJet launches basic economy fare

WestJet matches Air Canada’s move with new Econo (Lowest) fare

CALGARY — WestJet has introduced a new basic economy fare, Econo (Lowest). The move comes one week after rival Air Canada launched its Economy Basic fare and amid a tightening ultra low-cost carrier market that already includes Flair Airlines and, by June 2018, WestJet’s own Swoop and potentially upstart ULCC Canada Jetlines.

“As WestJet transitions to a global airline, we want our guests to have more choices when it comes to their travel experience. That’s why today, we launched our basic economy fare called Econo (Lowest),” says WestJet.

“Econo (Lowest) is designed for the value-seeking guest who doesn’t travel often. We want to attract travellers who are looking for low cost fares without any added amenities. This unbundled fare option offers access to WestJet’s network and great guest experience for less, making it easier for even more Canadians to travel.”

Several airlines have launched basic no-frills fares within the past couple of years, including British Airways, Air France KLM, American Airlines, Delta Air Lines and United Airlines.

Air Canada announced its own Economy Basic fare last week. Now available on select routes and flights within Canada, the new fare class is billed as Air Canada’s lowest fare. The airline says the new Economy Basic is a restricted fare for Economy Class passengers looking for the lowest price, but with fewer options than Economy Tango fares.

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