TORONTO — VISIT FLORIDA and The Weather Network, along with partner Air Canada, have launched ‘Wanderlust: Florida’, a brand new 4-part docu-series.
Hosting an online screening event yesterday, VISIT FLORIDA’s President and CEO, Dana Young, said Wanderlust: Florida “shines a light on many of the state’s hidden gems.” VISIT FLORIDA is represented in Canada by VoX International.
Wanderlust: Florida will air on The Weather Network over the next four weeks starting Thursday, February 18 at 10 p.m. ET, with re-airs on Fridays, Saturdays and Sundays. The series continues through March 11.
Each instalment is 18 minutes long. Here’s a look at the episodes and dates:
EPISODE 1 (Feb. 18) – Space Coast
- Cocoa Beach
- BK Adventure
- Kennedy Space Center
EPISODE 2 (Feb. 25) – Crystal River & area
- Plantation Adventure Centre for Manatees
- Devil’s Den
EPISODE 3 (March 4) – Fort Myers & Sanibel area
- Six Mile Cypress Slough Preserve
- The Great Calusa Blueway
- Sanibel Island
EPISODE 4 (March 11) – Everglades/Keys (out of Ft Lauderdale)
- Key Lime Restaurant
- John Pennekamp Coral Reef State Park
Sam Sebastien, President of Pelmorex Corp., parent company of The Weather Network, said yesterday that The Weather Network is “thrilled to be part of this project.”
A 30-second trailer for the series can be viewed here.
DREAMING OF FLORIDA TRAVEL
The goal is to get Canadians dreaming of Florida vacations, even if they can’t visit the Sunshine State in person yet.
“Canada is a critical market for us,” said Young, noting that Canada is the state’s number one international market, representing about 25% of its international visitation. In 2019 some 3.6 million Canadians headed to Florida for some fun in the sun, up 2% from 2018.
“Winter in Florida is just not the same without our snowbirds,” she added. “We do miss Canadians very, very much.”
She assured viewers that “travel will come back, and people will travel again, that is a certainty. And we’re working hard to make sure that Florida is at the top of their list.”
Florida Huddle 2021 took place virtually Feb. 8 – 12 with more than 700 participants including buyers, suppliers and, for the first time ever, travel agents, taking part.
“It’s wonderful to have so many travel agents with us,” said Young last week at Florida Huddle. “The virtual format really lends itself to that. Going forward, if having travel agents join Florida Huddle is successful, and I think it will be, we could continue to have some sort of virtual element, to make sure that agents who can’t be with us in person can take part virtually.”
Florida Huddle 2022 is currently scheduled for Jan. 24 – 26, 2022 at the Tampa Convention Center.
More information about the Sunshine State is at VISITFLORIDA.com.