TORONTO — Vacation.com is offering a record-breaking number of 115 distinct e-mail and direct mail promotions are scheduled for 2014 as part of its Engagement program.
That equates to millions of supplier-funded client touch points for Vacation.com members. In addition, two new luxury suppliers – Abercrombie & Kent and Seabourn – have been added to the program.
Engagement is Vacation.com’s targeted marketing program that delivers relevant and timely specific supplier offers to clients through professionally-designed brochures and targeted e-mails. Engagement also integrates retargeting capabilities to maximize exposure to exclusive travel offers. This technology keeps each supplier’s offer in front of the traveller as they surf the web during their daily activities – with the ads linking directly back to the agency-branded supplier promotion landing page – and, in turn drives more business through each participating agency’s door.
“Because of the cutting-edge technological developments in our Engagement program and the high-level of success with client segmentation and e-mail retargeting, we continue to add supplier partners and additional marketing pieces. Our supplier partners know that offers can incorporate retargeting, which provides enormous value,” said Vacation.com Vice President Canada, Christine James.
As part of the Engagement program, Vacation.com has negotiated exclusive travel offers with more than 40 of the world’s most respected cruise lines and tour operators, and identifies which of a member agency’s clients are most likely to respond, and then target those clients on the agency’s behalf.
Engagement Select provides a premium level of Engagement that includes bonus supplier-funded marketing pieces. Engagement Select is available to Trams ClientBase users and offers the highest level of targeted marketing, utilizing a client’s past purchasing records and marketing preferences.
“I’ve always loved Engagement, but Engagement Select with ClientBase is brilliant. It does all the work for me. I don’t have to worry about updating my client list or spend time selecting customers for specific offers. I know it’s working because our clients are calling and asking about the offers. Professionally designed direct mail pieces and e-mail all free,” said Irene Neustaedter from Around the World in 80 Ways in Winnipeg.
“Engagement Select has been incredible,” said Normand Schafer, Cheap Tickets Canada President. “I can now trust that the most up-to-date data is presented to suppliers, so that each and every customer receives targeted marketing materials that best meet their current needs.”
The 2014 Engagement calendar is available for members to download on Vacation.com’s Agent Universe web portal at agentuniverse.com.
Agency owners wishing to learn more about becoming a Vacation.com member to take advantage of Engagement and the many other marketing programs, training and technology Vacation.com offers can go to joinvacation.com.