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TORONTO — “How do you launch a luxury travel conference in the middle of a pandemic? By going virtual and relying on each other.”
Travel Edge, which has credited its strong ties to the travel agent community for its continued success, is calling its two-day virtual conference, LIMITLESS, a resounding success. Having taken place on July 22-23, the online event gathered travel industry leaders to “educate, inspire and celebrate the craft of the travel advisor.”
With ‘We Believe In The Future Of Travel’ as its running theme, the conference allowed agents to learn from industry experts, connect with the community and attend development sessions. Over the two days, partners hosted live broadcasts and tours of their properties and products, plus over $25,000 in prizes was given away to Travel Edge Advisors.
“LIMITLESS was born from the idea that we could offer advisors a curated, more relevant and exclusive experience to help them grow their business,” said Michael Johnson, Executive Vice President, Travel Edge. “Our original intent was to meet in person in the contest of the glamour and luxury of the Toronto International Film Festival. Despite the pandemic, we wanted to take control of our destiny and still connect as a team to discuss the future of travel and celebrate our incredible advisor community.”
Each Travel Edge preferred partner informed and entertained over 250 Travel Edge Advisors with a brand new presentation. Original content exclusively designed for advisors included: a live tour of a Celebrity Cruises’ ship with the captain; a live tour of American Airlines’ newly renovated LAX lounge; a tour of Kensington Tours’ luxury private yacht in the Caribbean; a cooking demonstration with Crystal Cruises’ famed chef; and an appearance by Delta Airlines’ famed pilot – and ABC’s Bachelor – Peter Weber. In addition, Facebook exclusively gave Travel Edge seven tips and tricks to grow business with the social platform.
“It was very important for our advisors to feel the appreciation from our travel partners and community,” added Johnson. “We didn’t ask a thing of our suppliers other than that they offer prizes directly for the advisors. They’ve been beaten up by the pandemic and we wanted to offer some moments of inspiration.”