11 questions with Trevello’s Zeina Gedeon: Service fees, NCFs and more
Zeina Gedeon

TPI launches new well-being program for its advisors

TORONTO — TPI is investing in the well-being of its advisors through a new partnership with Morneau Shepell, the largest employee and family assistance program provider in Canada.

Knowing that its advisors are experiencing the fallout of the COVID-19 crisis, Zeina Gedeon, CEO of TPI says that a comprehensive support program is needed now more than ever.

“Our advisors have been experiencing a high degree of worry, anxiety and stress about health and safety, and dealing with uncertainty regarding financial security,” she says. “As Independent Business owners, our advisors may not have coverage for a traditional EAP program so we wanted to make this accessible to our entire network.”

The TPI Advisor Assistance Program (AAP) program is accessible 24/7 via toll-free telephone access. It includes, but not limited to, the following services:

  • Crisis counselling
  • Risk assessment
  • Stress & life management
  • Career support and resiliency coaching
  • Health & well-being online programs

The program also provides support for substance abuse, additions, smoking cessation and personal traumatic events.

“Bringing awareness to the importance of mental health is not a new initiative at TPI,” adds Gedeon, noting that in 2018 the company launched Jack.org with its corporate charity, Canada’s only charity training that empowers young leaders to revolutionize mental health across Canada. “Conversations and actions around the support of mental health has been our focus for the past few years, which is why our AAP program will be an included member benefit moving forward.”

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