TORONTO — The Travel Corporation (TTC) is restructuring its Specialist & Adventure (S&A) Division in North America, introducing a unified leadership model that brings African Travel, Brendan Vacations and Lion World Travel under a single executive structure.

The move sees longtime TTC executive Guy Young appointed Chief Executive Officer, Specialist & Adventure, North America. He will report to Alastair Campbell, Global CEO, TTC Specialist & Adventure.

According to TTC, the new structure comes amid unprecedented investment in product, technology and trade support, positioning the division for future growth while maintaining brand differentiation.

Each of the three brands will continue to operate independently, retaining their distinct identities along with dedicated sales, marketing and contact centre teams. The company says this approach is designed to ensure continuity and preserve the specialized expertise each brand is known for.

“The travel trade remains at the heart of our business,” said Young. “Bringing these brands together under one leadership structure allows us to work more closely behind the scenes, sharing expertise, scaling what works and investing more effectively across the portfolio. That means we can continue to raise the bar on the experiences we deliver for our guests, while giving our trade partners even greater support, consistency and confidence as we grow.”

As part of the update, Catherine Reilly will continue as Managing Director of Brendan Vacations, based in Dublin, with an ongoing focus on operational performance and guest experience delivery.

Whitney Ramirez has been appointed Senior Vice President, Sales, overseeing sales and contact centre operations across all three brands. A veteran TTC executive, Ramirez most recently served as SVP, Sales, North America for TTC tour brands, bringing extensive experience in trade partnerships and large-scale sales management to the role.

The announcement also marks a leadership transition at African Travel, with Sherwin Banda stepping down from his role as President to pursue new opportunities.

“Sherwin has played an important role in the growth of African Travel and has been a highly respected leader across the business. We thank him for his contribution and wish him every success in the future,” said Young.

“We are confident in this new structure that allows TTC to scale its Specialist & Adventure brands while staying true to what makes each brand distinctive in the marketplace and ultimately, connecting people and places through meaningful travel experiences.”