MONTREAL — Three agency members of Transat Distribution Canada (TDC) are now under the Marlin Travel banner.
TDC says the experienced travel agency owners – Anita Spier, Yogesh Anand and John Fraser – “have witnessed the exceptional appeal of the Marlin Travel brand within the Canadian travel landscape.”
Spier says she was astounded by the sudden uptick in response from customers when she transitioned from her long-standing banner to the Marlin Travel brand. “Upon seeing the Marlin Travel banner, people would walk in and inquire if our agency had been there for a long time. It was as if they hadn’t noticed the presence of a travel agency all along. Notably, our previous banner attracted primarily local customers, but now, I’m noticing a growing influx of customers from beyond our immediate region. To me, this is irrefutable evidence that the Marlin Travel brand is etched in people’s minds; it’s a brand they recognize and, most importantly, trust, as it has been a steadfast presence for many years.”
Spier added: “This heightened visibility is not only evident on the streets but also online: since our brand change, website traffic, and bookings have been steadily increasing.” Spier introduced a second Marlin Travel branch in Fonthill, ON, last summer.
Anand, a 20-year agency owner with four travel agencies in Ontario, said the transition to the Marlin Travel brand was “exceptionally positive”.
“The Marlin Travel brand is a national symbol of recognition, and its physical and online presence distinguishes us from other agency networks,” said Anand.
Meanwhile the proprietor of 11 Marlin Travel agencies in B.C., John Fraser, recently opened his 12th Marlin agency in St-Albert, AB, just outside of Edmonton. “I have been with Marlin Travel as a franchisee my entire 39 years in the travel industry. I have watched the company change and evolve over the years. To me, the people I have worked with and who have taught and supported our group are the backbone of our relationship with the Marlin Travel brand,” said Fraser.
TDC’s recently appointed Director of Franchisees and Affiliate Members for English Canada, Dianne Jackson, said: “As a franchisor, TDC is committed to providing unwavering support to its Marlin Travel agency owners on both B2B and B2C fronts. This includes exclusive and lucrative programs, as well as a multitude of impactful marketing initiatives, such as our recent campaign highlighting our 5-star advisors, all designed to ensure agency owners are well-equipped to run their businesses effectively and to maintain high consumer awareness.”