“The days of DIY travel are over”: Sandals marks Travel Agent Day with high-profile endorsement of agents

“The days of DIY travel are over”: Sandals marks Travel Agent Day with high-profile endorsement of agents

TORONTO — Unique Vacations Canada Inc. has taken the celebration of travel advisors on this Travel Agent Day to a whole new level.

The worldwide representative of Sandals Resorts and Beaches Resorts has placed ads endorsing Canadian travel advisors in Canada’s two biggest newspapers.

“Today on Travel Agent Day we salute and celebrate our Canadian agents,” reads the full-page ads in today’s May 4 editions of The Globe and Mail and the Toronto Star.

Proclaiming that “the days of do-it-yourself travel are over,” the ads note that Sandals Resorts wouldn’t be where it is today without the hard work, support and loyalty of professional travel agents.

Says Maureen Barnes-Smith, Vice President of Sales & Marketing, Canada, Unique Vacations Canada Inc.: “Now more than ever before, consumers need the expertise of a professional travel advisor to help them navigate the ever-changing travel landscape and choose a partner they can trust.”

She adds: “We couldn’t think of a better way to let Canadian consumers know that the days of ‘DIY travel’ are over than by placing ads in two leading newspapers so readers from Victoria, B.C. to St. John’s, Newfoundland can be reminded of what we’ve always known … travel advisors are the trusted travel experts.”


The high-profile celebration of travel advisors comes as Unique Vacations Canada Inc. marks Travel Agent Day 2022 with prizes, gifts and incentives for its retail partners.

Here’s a look …


A Canadian exclusive, advisors who register and attend an upcoming Masterclass online session throughout the month of May 2022 will have a chance to win a four-night, land-only stay at the brand-new Sandals Royal Curaçao (opening June 1, 2022).

One prize trip will be awarded for each May Masterclass. Travel advisors can contact their local BDM to register.


As a special gift to travel advisors during their next visit to a Sandals or Beaches resort, a one-time US$50 spa credit will be added to their booking. Travel advisors must contact their local BDM at least two weeks prior to travel in order to apply the spa credit and travel must be completed by December 31, 2023.


For all new bookings of six nights or longer made with Unique Vacations Inc. May 4 – May 6, 2022 (for travel in 2023 – 2024) agents will be eligible to receive an additional cash incentive as follows:

  • US$100 – Over-the-Water suites
  • US$75 – Butler suites
  • US$50 – Club Sandals/Concierge suites

For more details on Sandals Resorts Travel Advisor Programs, travel advisors can call their local Sandals BDM or Inside Sales at 1-800-545-8283 and visit Sandals Travel Agent Portal (taportal.sandals.com).

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