MONTREAL — A powerful and emotional video is just one of the many new elements in Air Canada’s Gift of Travel campaign, launched today.
The Gift of Travel video celebrates three community heroes who sacrificed much and asked for nothing in return amid the extreme challenges of 2020 and the COVID-19 pandemic.
Without revealing too much, we can tell you there are tears, and heartfelt wishes, and even a few snowflakes.
Also announced today, the Air Canada Foundation’s inaugural Gift of Travel Auction is set to begin Dec. 1 with the aim of raising funds to help communities in need.
Meanwhile the annual Aeroplan Matching Campaign begins Dec. 7 to support the Air Canada Foundation Hospital Transportation Program.
The announcements come in the wake of Air Canada’s launch of its new Gift of Travel Flight Pass, now available for sale.
“Canadians from across the country have shown remarkable resilience, solidarity and generosity in the face of COVID-19 and we were inspired hearing stories of people who dedicated their time and energy to caring for others, making a memorable impact on other people’s lives,” said Arielle Meloul-Wechsler, Executive Vice President, Chief Human Resources and Communications Officer at Air Canada.
“We are proud to launch this campaign with our Gift of Travel video featuring heartwarming stories of community heroes and share the gift of travel through a message of hope and optimism from our employees as we all look forward to brighter days ahead,” she added. “We are also proud to continue our long-standing effort through the Air Canada Foundation in supporting communities through its inaugural Gift of Travel auction and the annual Aeroplan Matching Campaign.”
Meloul-Wechsler says the Gift of Travel campaign will also feature upcoming stories on Air Canada’s social media platforms about the inspirational work Air Canada employees have undertaken to make a difference in their own communities.
GIFT OF TRAVEL AUCTION
On Dec. 1, the Air Canada Foundation will launch its first ever online Gift of Travel Auction, featuring an array of 100+ unique aviation items including special travel-related experiences such as the opportunity to own pieces of aviation history, fly one an aircraft simulator, own a one-of-a-kind kids’ ride-on airplane, enjoy a private dinner event with one of Air Canada’s celebrated Canadian Chefs and more.
Entirely 100% of the proceeds from the Gift of Travel Auction will be distributed by the Air Canada Foundation to Canadian charitable organizations focused on the health and wellness of children and youth.
MATCHING CAMPAIGN WEEK
In addition to the Gift of Travel Auction, the annual Aeroplan Matching Campaign week supporting the Air Canada Foundation Hospital Transportation Program, is back this year. Through this campaign, Aeroplan members can give the gift of health by connecting sick children to the medical care they need away from home.
From Dec. 7 – 13, 2020, members who donate Aeroplan points to the Air Canada Foundation Hospital Transportation Program will double the impact of their contribution with all points donated to be matched, up to 500,000 points.
For more information on the Air Canada Foundation Hospital Transportation Program and its impact, see aircanada.com/foundation.
GIFT OF TRAVEL FLIGHT PASS
Air Canada’s new Gift of Travel Flight Pass offers travel to one of six geographic zones anytime until April 2022 with the utmost flexibility. The Gift of Travel Flight Pass may also be purchased for gift-giving. More information is here: https://www.aircanada.com/ca/en/aco/home/book/special-offers/flight-pass/giftoftravel.html.
Air Canada has been at the forefront in its response to COVID-19. In the early weeks of the pandemic Air Canada was the first carrier in the Americas to screen for passenger temperatures. In May 2020 it introduced Air Canada CleanCare+ in May and in September 2020 it helped launch a voluntary COVID-19 testing program at Pearson Airport.