Agent incentives among the dozens of Black Friday deals

Sunwing, G Adventures, AC, TravelBrands: Black Friday week is underway

TORONTO — The Black Friday deals are already in full swing, and more than a few clients will be asking about them.

Here’s today’s roundup, with more to come every day this week…


Sunwing’s popular Orange Friday offers savings worth up to 35% off select vacation packages. Top-rated resorts across the Caribbean, Mexico and Central America are taking part in the promotion, from the luxurious Platinum Yucatan Princess All Suites Resort and Spa in Riviera Maya, to the family-friendly Grand Memories Punta Cana, to the adults-only Iberostar Playa Alameda in Varadero. See


G Adventures has launched its Cyber Sale for the week leading up to Black Friday and Cyber Monday. And just in case anyone thinks ‘cyber’ automatically means B2C, G Adventures notes that it gets a healthy amount of Cyber Sale bookings from its travel agent partners. The savings are worth up to 35% off thousands of trips departing Dec. 3, 2019 – April 30, 2020. The sale began at 12:01 a.m. EST Nov. 26 and runs until 11:59 p.m. EST on Dec. 5. During the sale some 600 itineraries across six continents will be marked down. Of those, more than 400 trips will offer a 30 to 35% discount. Departures and options are subject to availability. Destinations with the deepest discount of 35% off will be the Galapagos, Sri Lanka, Thailand, Peru, Australia and New Zealand.


TravelBrands is kicking off seven days of Black Friday savings today, with discounts worth up to 57% off as well as free room upgrades, free resort credits and kids stay free offers. Travel agents who make bookings from Nov. 25 until Dec. 1 will receive 3X Loyalty Rewards points on their bookings. Resort partners taking part in TravelBrands’ Black Friday promotion include Bahia Principe Hotels & Resorts, Grand Palladium Hotels & Resorts, TRS Hotels, Karisma, Nickelodeon Hotels and Resorts, Palace Resorts, Hard Rock Hotel and Iberostar Hotels and Resorts. Agents looking to take advantage of this great, limited-time Black Friday offer can visit for more details.


Travel agents can earn up to a US$1,000 booking bonus for Black Friday/Cyber Monday bookings to couples-only all-inclusive Serenity at Coconut Bay in Saint Lucia. This bonus applies to five-night minimum stay bookings made now through Dec. 6, 2019 for travel Dec. 14, 2019 through Jan. 5, 2020. Agents earn per-night bonuses as follows (received after completion of travel): Plunge Pool Suite: $15 per night for travel Dec. 14 to 25, 2019, $60 per night for travel Dec. 26, 2019 – Jan. 5, 2020; Premium Plunge Pool Suite: $20 per night for travel Dec. 14 – 25, 2019, $80 per night for travel Dec 26, 2019 – Jan 5, 2020; and Grande Plunge Pool Suite: $25 per night for travel Dec. 14 – 25, 2019, $100 per night for travel Dec. 26, 2019 – Jan. 5, 2020. Travel agents can book through their favourite tour operator or direct with the resort and must register their bookings at For more details call 1-877-252-0304 or email


Air Canada’s Black Friday sale offers deals on 200+ destinations. The special fares are available until Dec. 1. Meanwhile ACV has Europe package deals for Black Friday week, including ‘Taste of Ireland’ from $1,449 per person out of Toronto for departures in April 2020.


Grand Palladium Hotels & Resorts and adults-only TRS Hotels are helping agents and their clients get a jump on Black Friday savings. The booking window for this year’s promotion kicked off early and clients can save up to 65%. Bookings must be made by Dec. 23, 2019 to qualify for the Black Friday savings. Discounts vary by date, hotel and travel window, and in some cases there may be a minimum length of stay. Blackout dates and other conditions apply.

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