TORONTO — Scenic Luxury Cruises & Tours has migrated its exclusive Tailormade GPS device to an app that Scenic passengers can download onto their own Apple – or Android-based smartphone.

The cruise company says Scenic Tailormade “gives guests a powerful program on a platform they are already comfortable with using – their own phone.”

Scenic Tailormade was originally launched in 2013 as a purpose-built, hand-held device.

Now with the app Tailormade is available on the guest’s mobile phone and provides commentary on more than 240 tour options in over 140 European locations.

It also includes 1,500+ points of interest with expert narration about the history, culture and landscapes of the regions Scenic sails.

Scenic Tailormade can be uploaded prior to departure and used both on board and ashore.

The Riverview Commentary System is automatically activated at highlights and points of interest along each of Europe’s major waterways.

Once ashore guests can also use the Independent City Tours function with point-to-point navigation, maps, expert commentary and an offline navigation system.

“This new generation of Scenic Tailormade enables ease of access in a much more direct way via a guests’ personal mobile device,” says Lisa McCaskill, VP of Sales and Marketing, Scenic Group Canada.

“It’s simple to download before travel and lets them start planning their journey itinerary ahead of their river cruise. We’re incredibly excited to be sharing this new app with our guests. It’s unique to Scenic and has an informative and practical range of functions which can only improve the cruise experience for our guests.”

Making use of the My Cruise function, guests can access information on the Daily Cruise Program including the entire Travel Guide Book and full listings of Scenic Freechoice and Scenic Enrich excursions and experiences.

The app also provides a Travel Wallet for all travel documents, and a Badge Scan option.

Scenic Tailormade can also be downloaded onboard through the ship’s free WiFi service.

Headphones and existing Scenic Tailormade devices are available onboard and free of charge.