TORONTO — Sandals Resorts has scheduled a second online town hall event exclusively for its Canadian travel agent partners.

The company says that following the success of last month’s inaugural live virtual town hall on digital marketing, Sandals “is going back to basics” with an important and interactive new session on grassroots marketing.

“As Canadian travel advisors emerge from the pandemic, cost-effective and purpose-driven tactics have never been more crucial. Enter grassroots marketing,” says Sandals. “Can a ‘think big, start small’ approach really benefit the bottom line? How does getting ‘back to basics’ take your Sandals and Beaches business to the next level?”

This second online town hall – ‘Let’s Talk: Grassroots Marketing’, will take place Wed. June 23 from 1 – 2 p.m. EDT. Like the May 2021 town hall, it will be led by moderators C.J. Smith, Senior National Sales Manager and Lorna Richards, National Training Manager, Unique Vacations Canada Inc. Special guests joining on June 23 include Winston Chang – BDM, British Columbia, Saskatchewan & The Yukon, and Robert Smith – BDM, Ontario.

The link to register is: https://register.gotowebinar.com/register/7811110238916297744

Advisors are encouraged to join the conversation by submitting questions before June 21 to: webinars@uvisandals.ca.