DUBAI — Emirates is bringing back its signature ‘My Emirates Pass’, which essentially turns a customer’s boarding pass into an exclusive membership card that includes exclusive offers and discounts within the UAE.

Passengers flying to or through Dubai between June 1 and Aug. 31, 2018 can take advantage of these special offers simply by showing their boarding pass and a valid form of identification at over 250 participation locations. These include restaurants, theme parks like Dubai Parks and Resorts, luxury spas and, for the first time, retail outlets.

For a complete list of My Emirates Pass offers, go to https://www.emirates.com/ca/english/destinations_offers/myemiratespass/.

“My Emirates Pass is the best way to explore Emirates’ hub, Dubai, and the rest of the United Arab Emirates,” said Mohammad Al Hashimi, Vice President, Commercial Products Dubai, Emirates airline. “Dubai is one of the world’s most vibrant cities, with a diverse array of experiences to suit every taste. The city has a growing list of new attractions and world-class facilities, giving visitors something new to explore whether it’s their first time or a return trip.”

Emirates’ hub in Dubai provides direct connections to over 150 cities across its six-continent network, including new destinations Santiago, Chile and London Stansted, launching this summer. Those travelling with children can also take advantage of Emirates’ extensive family offerings, from priority boarding at all airports to special kids meals, dedicated children’s entertainment and activity bags onboard.