Joni Rein leads VIVA Cruises’ push into the North American market

FORT LAUDERDALE — VIVA Cruises is bringing its four-star river cruise product into the North American market with operations led by Joni Rein, who most recently headed up Scenic Group USA.

The cruise line has opened sales to the North American travel trade for its fleet of 10 premium river cruise vessels that sail the Seine, Rhine, Main, Danube, Vltava, Elbe, Moselle, Rhone rivers and Black Sea.

Rein will oversee the North American launch under an agreement reached with VIVA to include development of strategic travel trade partnerships providing a foundation for swift growth in the largest river cruise consumer market globally.

Says Rein: “VIVA Cruises offers the North American market something that no other brand currently delivers to the travel trade today. They offer an incredible value with per diems starting at approximately $100 per person/per day, an all-inclusive onboard experience, and most importantly a consistent high-touch onboard service delivery.”

Andrea Kruse, President of VIVA Cruises, added: “We’re thrilled to partner with Joni on what will undoubtedly be a very successful sales launch in North America. Joni is a well-respected industry veteran and her knowledge of the market and how our brand best aligns to the North American river cruiser will undoubtedly accelerate our market share.”

VIVA offers four-star plus accommodations and classic river itineraries. The cruise line’s all-inclusive approach on-board includes …

• All meals served onboard including breakfast, lunch, multi-course gourmet dinner including regional specialties;

• Free flowing premium beverages including; select wines, spirits, aperitifs, soft drinks, coffee, water, teas and juices;

• Fully stocked in-stateroom minibar including beer, water, and soft drinks;

• Shipboard gratuities (effective March 1, 2020);

• Complimentary audio headsets and bottled water on all optional shore excursions

VIVA’s North American website has launched along with toll-free sales support for travel trade. In addition, travel advisors have the option of booking their clients online.

A series of webinars and familiarization trips will be announced in late October, says Rein.

For more information and reservations, agents are asked to call 1-866-359-0140, Monday through Friday, 9 a.m. to 5 p.m. CST or email

The website is

VIVA’s global corporate headquarters are in Dusseldorf. The cruise line is owned by Switzerland-based Scylla, a privately-owner/operator.

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