Janzen named VP Sales, The Americas for Lufthansa Group Airlines
Dirk Janzen

Janzen named VP Sales, The Americas for Lufthansa Group Airlines

NEW YORK — As of Sept. 1, 2022, Dirk Janzen will assume the role of Vice President Sales, The Americas, Lufthansa Group Airlines, responsible for Global Market Strategy, Joint Ventures, as well as Passenger Sales across North and South America.

Janzen succeeds Frank Naeve, who was in charge of The Americas region for the last three years until his recent appointment as Senior Vice President Global Markets & Stations for the Lufthansa Group. He will be based at the Lufthansa Group’s passenger airlines headquarters situated on Long Island in New York State, and will report to Naeve.

Prior to assuming this role, Janzen served as Vice President, Ancillary and Retail Management, leading a team of 100+ employees throughout Frankfurt, Zurich, Vienna and Brussels where he managed ancillary revenue, non-air partnerships and retail business for the Lufthansa Group airlines and Miles & More.

“The Americas is the Lufthansa Group airline’s most important sales region outside of the home markets, and with his business acumen and years of commitment to bolstering sales throughout his Lufthansa Group career, Dirk Janzen is the perfect leader to continue, as well as surpass, our strong momentum,” says Naeve.

Janzen began his career with the Lufthansa Group in 2000, first as a member of the company’s general management graduate program, followed by eight years in the U.S., where he eventually became Director, Leisure & Online Sales, North America.

From 2010 to 2017, he moved to Germany to assume various sales roles in Lufthansa’s headquarters, amongst others as Senior Director, Sales, Germany, leading the sales team in Lufthansa’s home market. In 2017, Janzen stepped into the role of Vice President Pricing, Revenue Management & Distribution for one of Lufthansa’s subsidiaries, Brussels Airlines, based in Brussels. In January 2020, Janzen was named Vice President Revenue Management, Commercial Steering & Embedding for Brussels Airlines, and became a member of the extended management board. In this capacity, he was also responsible for the airline’s commercial restart following the COVID-19 European flight suspensions.

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