Jamaica’s just about back to pre-pandemic levels, with an almost full recovery, says Minister of Tourism Edmund Bartlett
Winnifred Beach, Jamaica

Jamaica’s just about back to pre-pandemic levels, with an almost full recovery, says Minister of Tourism Edmund Bartlett

TORONTO — Jamaica’s Minister of Tourism, Edmund Bartlett, says the popular destination has made an almost complete recovery from the impact of the COVID-19 pandemic.

Jamaica was an early frontrunner in reopening during the pandemic, welcoming back visitors starting in June 2020, when few other destinations were making the same move. Jamaica’s well-thought out reopening plans included its COVID-19 Resilient Corridor, starting with the coastline from Negril to Port Antonio.

Now, more than two years later, tourism to Jamaica is thriving and back to 90% of pre-pandemic numbers, says Minister Bartlett. He shared the latest stats during a meeting last week with members of a special delegation from the Republic of Namibia, led by the African nation’s Minister in the Presidency, Christine || Hoebes.

Jamaica’s just about back to pre-pandemic levels, with an almost full recovery, says Minister of Tourism Edmund Bartlett

Jamaica’s Minister of Tourism, Edmund Bartlett with the Republic of Namibia’s Minister in the Presidency, Christine Hoebes, Aug. 5, 2022

“The good news is that Jamaica has now recovered 90% from the COVID-19 pandemic in the tourism sector,” said Minister Bartlett. He added that Jamaica’s recovery in terms of arrivals this year “is likely to be well over 3 million, and we are also expecting our earnings will be just about $100 million, or so, below our best earnings in 2019 of $3.7 billion.”

In June 2022 Jamaica achieved another major milestone in its road to recovery: its one millionth stopover arrival for the year.

Minister Bartlett says Jamaica’s main source markets, including Canada, are also rebounding strongly from the COVID-19 pandemic. The UK is even pacing ahead of 2019 figures, by 6%. The U.S. has also come back, he said. Canada is making a strong showing, although Canada reopened outbound tourism much later than other markets. In May 2022, visitation from Canada to Jamaica was up 4,360%, to 22,302 arrivals. “Progress is being made,” he said.

Minister Bartlett was visiting Namibia in part to confirm the establishment of a satellite centre of the Jamaica-based, Global Tourism Resilience and Crisis Management Centre (GTRCMC) in the coming months.

This year marks the 60th anniversary of Jamaica’s independence. Click here for a look at how Jamaica is celebrating its Diamond Jubilee here in Canada. Plus, the Jamaica Tourist Board (JTB) has launched a special incentive for Canadian travel advisors; click here for more details.

Jamaica’s just about back to pre-pandemic levels, with an almost full recovery, says Minister of Tourism Edmund Bartlett

Doctor’s Cave Beach, Montego Bay, Jamaica