HO CHI MINH CITY — Club Med has reported strong performance in 2025, delivering resilient growth and profitability despite an increasingly challenging macroeconomic and geopolitical environment.

Consistent with results over the past two years, the company continued to show momentum across key performance indicators, including business volume growth, higher average daily rates and increased guest volumes worldwide.

Key global highlights for 2025 include:

• Business Volume (BV): €2,222 million, up 4% compared to 2024, with operating margin also increasing year-on-year
• Average Daily Rate: €241, up 5% versus 2024
• More than 1.4 million travellers welcomed worldwide
• Average room occupancy rate: 75.8%, up 1.8 percentage points year-on-year
• Business volume growth of 10% in mountain resorts, 4% in sun resorts and 5% in Exclusive Collection properties

The company also reported particularly strong performance in the East, South Asia and Pacific (ESAP) region, where business volume rose 13% year-on-year and more than 300,000 guests were welcomed across 10 regional properties.

Growth in the region was driven by a 21% increase in the mountain portfolio, spanning Japan, China and the European Alps, alongside a 20% rise in performance from the Club Med 2 sailing yacht.

Bruno Courbet, Country Director of Club Med Thailand, Indonesia, India and New Markets, said “Travellers from Vietnam, Philippines, Brunei and other new markets in Southeast Asia are no longer just looking for leisure – they want active, social and culturally rich experiences. As we expand our footprint in 2026 with new flagship openings like Borneo, we are ready to offer these emerging markets a more vibrant way to explore unique destinations.”

According to Club Med, evolving traveller expectations in the ESAP region will continue to be shaped by three key trends over the next 12 months: “Whycation,” sports tourism and “hushpitality,” which it describes as a modern luxury trend centred on sensory well-being and reduced decision fatigue.

Looking ahead, the company’s global expansion strategy includes a pipeline of new resorts and major developments scheduled through 2029.

Upcoming openings and projects include:

• Club Med South Africa Beach & Safari (July 2026): A dual-experience coastal resort featuring the brand’s first surf school and a safari lodge
• Club Med Borneo, Malaysia (November 2026): A 400-key rainforest resort and Asia Pacific’s first large-scale BREEAM-certified beach property
• Club Med Koh Samui, Thailand (2028): Thailand’s first Exclusive Collection beach resort with 200 metres of private beachfront
• Club Med Tremblant, Canada (2028): A four-season alpine resort in North America
• Club Med San Sicario, Italy (2028): A bi-seasonal mountain destination with access to 400 km of ski pistes
• Club Med Musandam, Oman (2028): A 300-room resort set in a fjord landscape
• Club Med Manado, Indonesia (2029): A gateway to marine biodiversity in North Sulawesi

For more information, go to www.clubmed.ca.

Lead image caption: Club Med Cancun