Cascades National Park in Guatemala
Cascades National Park in Guatemala

Guatemala makes big marketing push with North American roadshow

TORONTO — The Guatemala Tourism Institute recently embarked on a three-city roadshow that welcomed more than 100 travel industry professionals and media in Chicago, Toronto and New York City.

At each stop, Chief of Promotion Claudia Alvarado from the Guatemala Tourism Institute (INGUAT) and 11 local hotel representatives and tour operators shared the latest news and offerings from the Central American country and met with participants in an effort to promote the destination’s growing tourism sector.

Participating hotels and tour operators included: Sin Fronteras; Conexpress; Guatemala Xpedition; PTP Mundo Maya; Four Directions; Mayasky; Porta Hotels; Hotel Peten Esplendido; Hotel Soleil de Guatemala; Camino Real; and Asociación Destino Antigua.

“With the U.S. and Canada being top markets for the country, bringing Guatemala to these important audiences is a vital component of our marketing efforts this year,” said Pedro Duchez, Director of INGUAT. “Our goal with this initiative was to better showcase what the destination has to offer, share news about growth and keep Guatemala top of mind. We believe this will help us accomplish our long-term objective of generating more interest and new business for the country.”

This roadshow was the first one for the year, with additional visits to other U.S. cities like Los Angeles and Dallas slated for the fall. The presentation included statistical data collected by INGUAT that revealed an upward trend in tourist arrivals, averaging a 2.5% increase each year. Also highlighted were top attractions and new products launched this year like the Maya Trek, Vive Xela and Guatemala City.

“Guatemala has so much to offer travellers who are looking for an alternate, less travelled destination in Central America. Rich culture, pristine natural sites and adventure are some of the factors that set us apart. With three UNESCO designated sites, charming colonial sites, active volcanoes, the most Mayan ruins in the world and much, much more. The options are endless,” added Duchez.

For more information about travel to Guatemala, go to

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