WASHINGTON — After nearly a decade, Geoff Freeman will be rejoining the U.S. Travel Association as President and CEO, effective Sept. 1.
Freeman takes over the role from Roger Dow, who is stepping down after 17 years at the helm of the organization. Dow recently hosted his final IPW conference earlier this month.
The nationwide search for a new president and CEO was led by a nine-member Search Committee headed by Christine Duffy, National Chair of the U.S. Travel Association and President of Carnival Cruise Line. On Freeman’s appointment, Duffy said: “Geoff is highly regarded in Washington and well known across our industry for his strategic work to conceive campaigns and programs that opened new pathways for growth in the travel economy. Now, returning to lead the association, Geoff will continue bringing a fresh and strategic approach to advancing the mission of U.S. travel in its next era.”
In his previous leadership role at U.S. Travel, Freeman’s work led to the industry’s signature bipartisan legislative victory establishing the Travel Promotion Act of 2009 and creating Brand USA. He also led efforts behind the creation of TSA PreCheck and established the Meetings Mean Business Coalition.
Prior to rejoining the association, Freeman served as CEO of the American Gaming Association from 2013 to 2018 where he led an industry-wide campaign to legalize sports betting and expanded membership to include tribal gaming entities. He also served as CEO of the Consumer Brands Association, during which he helped define a new brand identity and grow membership.
“I am eager to get to work on behalf of this incredible industry, which has long held a special place for me,” said Freeman. “There are few industries more essential to the nation’s economy, more connected to consumers and more critical to bringing Americans together than the travel industry. I believe U.S. Travel’s talented team can continue to raise the bar, and I’m excited to roll up my sleeves and get started.”
On succeeding Dow, Freeman added: “I’m proud and honoured to succeed Roger Dow who has been a profound leader ad important mentor to me. I give Roger my sincere thanks for all he has done, for me and for the travel industry.”