TORONTO — Though Sandals Resorts International didn’t invent the all-inclusive concept with its first resort in Jamaica back in 1981, it is largely credited with perfecting it. Since the debut of ...
TORONTO — Blue Wave Marketing, headed up by Managing Director Suzanne Fleming, has been appointed outside sales representative in Canada for Coconut Bay Beach Resort & Spa and Serenity at Coconut Bay.
After not having a permanent presence for almost two years in the Canadian market, Blue Wave Marketing will conduct agency visits and training, tour operator training and represent both resorts at consumer and trade events, says Mark Adams, President of Coconut Bay Beach Resort & Spa and Serenity at Coconut Bay.
“We are thrilled to welcome Suzanne Fleming as the new face for our trade relationships and business development in Canada,” says Adams. “Blue Wave Marketing has a successful track record of achieving market share growth for resort brands and we are looking forward to once again fully supporting our travel partners with consistent local engagement.”
Fleming has over 20 years’ experience in this sector of the travel industry working closely with Canadian tour operators and agents increasing brand awareness and driving business for hotels and resorts.
For the past three years she was the Business Solutions Manager with TL Network Canada, working closely with member agencies and agents. She was also National Accounts Manager, Canada for Couples Resorts, and for 17 years she was Director of Sales, Canada for SuperClubs Resorts.
In addition to bringing Blue Wave Marketing onboard, Adams says the resorts will be launching new trade incentives for Canadian travel partners for the 2019-2020 winter season.
Currently agents can take advantage of savings worth up to 60% on winter travel at both resorts, plus earn up to 15% commission in addition to incentives of free nights and rewards up to $100 for bookings registered with serenityresortrewards.com and cbayresortrewards.com.
Fleming can be contacted directly at Blue Wave Marketing at (416) 209-2033 or email firstname.lastname@example.org.