TORONTO — The Globus family of brands has appointed Ainsley Ericksen as its new Senior Director of Marketing.
Ericksen brings 20+ years of travel industry experience to her new role, including her most recent stint as senior director, global marketing for Rocky Mountaineer. Ericksen has also worked for Destination Vancouver, Tourism Australia and Tourism New Zealand.
Says Stéphanie Bishop, managing director of the Globus family of brands: “Ainsley is just the marketing leader we need in Canada. She has enjoyed a successful history of building effective marketing teams and processes while inspiring a culture of curiosity. And we look forward to supporting her as she blends her experience with our needs, including generating booking demand while delivering robust, 360-degree communications across all Advisor and traveller touch-points.”
Ericksen says: “I very much look forward to bringing my international experience and passion for travel to the Globus family of brands. Including enhancing the company’s high-performing, highly engaged teams while inspiring new ideas, processes and personal connections across all marketing and sales functions.”
Other Globus family of brands’ team members with new or enhanced positions across the company’s Canadian sales team include: Fiona Schonewille (full-time sales for BC Territory); Peter Ouzounov (full-time sales for BC Territory) and Leslie Schaff (full-time sales for Prairies and the Territories).