SEATTLE — Cunard has strengthened its North America sales organization with three appointments supporting travel advisors and key accounts across Canada and the U.S.

The appointments, alongside continued investment in Cunard’s Partner Support team, reflect Cunard’s commitment to provide advisors with dedicated regional support, says the cruise line.

Most importantly for the Canadian market, Ruth Fernandez has been promoted to BDM, Key Accounts, Western USA & Canada.

Fernandez began transitioning into the position in early July and is expected to complete the transition by the end of August.

She brings more than 20 years of travel industry experience. Prior to her promotion, she spent three years leading Cunard’s Partner Support team, overseeing Reservations, World Club, Military Benefits and Stockholder Benefits programs.

Cunard’s other appointments are Florentina Florescu as BDM, Key Accounts, Northeast Region, and Ian O’Ryan joins Cunard as BDM, Key Accounts, Southeast Region.

“Travel advisors are central to Cunard’s continued growth in North America,” said Liz Fettes, SVP, Commercial North America. “Florentina, Ruth and Ian bring deep industry experience and a relationship-driven approach that will help us strengthen our valued trade partnerships and ensure advisors across North America have the support they need to grow their Cunard business.”

The appointments come as Cunard continued to see increased demand following Queen Elizabeth’s North America residency and ahead of the ship’s upcoming year in Europe beginning in winter 2027.

Cunard continues to invest in its dedicated Partner Support team, with plans in place to expand the team further in order to effectively develop new accounts and provide personalized guidance to new-to-Cunard travel advisors.

The line’s Partner Support assists advisors with sales development, brand education, marketing and the booking process. The team works closely with field-based BDMs to provide continued support as advisors grow their Cunard business.

Cunard’s travel advisor portal is  OneSourceCruises.com.

Lead image caption: Ruth Fernandez, Florentina Florescu and Ian O’Ryan