EASTON, Pa.— Crayon manufacturer Crayola is building a family attraction in Florida, similar to the one it operates in its home state of Pennsylvania, and more could be on the way around the country.
The company said Tuesday that Crayola Experience Orlando will open next summer at The Florida Mall.
Crayola Experience Orlando will feature 25 hands-on activities in 70,000 square feet of space. One attraction will let children create their own unique crayon with a personalized wrapper. Another will let kids appear on their own coloring page.
“We definitely feel like there’s an opportunity to expand in major markets around the country,” said Crayola CEO Mike Perry in an interview before the announcement.
Crayola, a subsidiary of Kansas City, Missouri-based Hallmark Cards Inc., said it chose Orlando for its second venue because it’s a top family destination.
The area has three major theme park resorts — Walt Disney World, Universal Orlando Resort and SeaWorld — and many more specialty parks and attractions, some built around children’s brands, such as Legoland Florida in nearby Winter Haven.
Crayola Experience has its origins in a single floor of interactive activities the company offered at a visitors’ centre it opened in 1996 in Easton, where the company is headquartered. The company said the centre was primarily founded as a tool to help revitalize the downtown of the eastern Pennsylvania city.
With a decision made to “dip its paint brush into the attractions industry,” the company said, the facility was completely redesigned and re-opened in May with activities spread throughout four floors.