Contiki has named Casper Urhammer as Global CEO based in Geneva. Urhammer comes to Contiki from Groupon, which he established in his native Denmark, before moving to Sydney for his most recent role as Managing Director of Sales and Marketing for Groupon Australia and New Zealand. Urhammer’s international work experience makes him an ideal fit for Contiki, with strong e-commerce and digital marketing experience gained during his time in Australia, New Zealand, the U.S., UK and Europe, said the company. Brett Tollman, CEO of Contiki’s parent company, the Travel Corporation, commented, “With Contiki’s targeted youth market being so connected, it was crucial that the new leader be someone who wholly understands and embraces digital channels in context to such a divergent demographic. Casper’s dynamic background and proven successes demonstrate an eye for innovation, a passion for growth and a keen understanding of Gen Y, making him the perfect fit for Contiki.”