There’s a colorful new attraction at Walt Disney World in Florida.

Colortopia is an interactive exhibit about colour theory, psychology and perception, located at Innoventions in Disney World’s Epcot area.

The experience includes a Color Lab where guests mix red, green and blue to create new colours, and Spinning Spectrum, where multi-colored disks appear to change colour as they spin. The exhibit also includes a short video, “The Power of Color.”

Another part of Colortopia, Color Our World, invites participants to play with colour shadows and a magic paintbrush. A mobile app lets guests save the murals they create. The app also allows users to match colours from photos with paint hues.

The immersive experience takes about 30 minutes.

Guests can learn about the perception of color through hands-on experiences in The Color Lab.

The Color Our World Studio is a creative environment where guests can play with fun color shadows and create digital murals using magical paintbrushes.

The Color Our World Studio is a creative environment where guests can play with fun color shadows and create digital murals using magical paintbrushes.

The COLORTOPIA by Glidden Paint mobile app enables Guests to play with color before, during and after exploring the exhibit.