Lobby at Margaritaville Island Reserve Riviera Cancun by Karisma, Margaritaville’s first all-inclusive resort, debuting in Mexico in March 2020

Books open for Margaritaville Island Reserve by Karisma Riviera Cancún

CANCUN — Reservations are now open for stays at Margaritaville Island Reserve by Karisma Riviera Cancún, a “complete conversion” of the former Azul Beach Resort Riviera Maya by Karisma, says the company.

Billed as Margaritaville’s first inclusive resort experience, the beachfront property sits on the Riviera Maya coastline and offers a casual-luxe atmosphere in keeping with the Margaritaville brand.


Compass Bar

Introductory rates start at US$200 per person plus $150 in resort credit, for stays booked by Dec 10, 2019 for travel April 18 – June 30, 2020. The deal represents a savings worth up to 60% off.

The resort is scheduled to open in March 2020.

Tamara Baldanza-Dekker, Chief Marketing Officer of Margaritaville, says: “The picture-perfect shore of the Riviera Maya is the perfect destination to launch our inclusive resort experience with Karisma Hotels & Resorts. With an unparalleled level of personalized service, unique amenities and a mix of fun and relaxation around every palm tree, we can’t wait to give our guests a new way to vacation in Margaritaville.”

There are 148 guestrooms and suites, four pools, four restaurants, six specialty bars, and an 8,000-square-foot St. Somewhere Spa, by Karisma.

“We are thrilled to be opening the first Margaritaville Island Reserve by Karisma in Riviera Cancún, Mexico, an ideal destination for an unforgettably luxurious yet laid-back tropical vacation,” said Kelly Poling, CEO of Premier Worldwide Marketing, the exclusive representative of Karisma Hotels & Resorts.


Paradise Room

Here are more highlights from the soon to be open resort …


Nine styles of guestrooms and suites reflect an upscale coastal design, and include oceanfront and swim-up options with direct access to the main swimming pools. All accommodations open to a balcony complete with Adirondack chairs or daybeds, overlooking the pools, gardens or Caribbean Sea. Modern conveniences include smart TVs and WiFi.

Every room will also have a complimentary customizable in-room bar experience, in what the company says is a first-of-its-kind offering exclusive to Margaritaville Island Reserve.


Swim-Up Paradise Suite

Dining & Drinking

Food and beverage options include: homemade Italian cuisine served with wine from an extensive Wine Spectator awarded wine list at Frank & Lola’s; Rita’s Taco House, serving traditional Mexican fare with ocean views; the open-air Caribbean-inspired Beach House; and the Blended beach bar, where guests can whip up their favourite fresh fruit on a bike blender. Also on-site are Margaritaville’s signature concepts, License to Chill Bar and Five o’Clock Somewhere Bar, and Joe Merchant’s Coffee & Provisions.


Rita’s Taco House

Resort guests will also enjoy a daily ‘foodie hour’ featuring surprise dishes with a gourmet spin, and the company says drinks with a tropical twist will be delivered to the beach and pool areas in fun and creative ways.

Island Ambassadors

A concierge, vacation-planner, and a catalyst for fun rolled into one, these Ambassadors are on-call to answer questions and take requests.


License to Chill

St. Somewhere Spa, By Karisma

The St. Somewhere Spa includes an exclusive Couples Suite and Bridal Suite, an expansive hydrotherapy area, and a full-service beauty salon. Facilities include an herbal steam room, dry sauna and chromotherapy shower.

Weddings & Private Events in Paradise

The resort’s expert team of event planners is dedicated to creating events in paradise for up to 140 people. Premium facilities include a beachfront gazebo and signature Sky Wedding location with 360-degree views from the private rooftop terrace, as well as restaurants, specialty bars, and conference spaces.


5 o’Clock Somewhere Bar

Fun Features & Activities

Live daily entertainment is complemented by a variety of activities, with everything from Latin dance and beach soccer to weekly events such as a mariachi fiesta or blackjack tournaments. For younger guests, the resort has a Parakeets Kid’s Club with supervised daily activities for children four to 12 years old, including cooking classes, mad lab experiments, piñata making, pajama parties and movie nights.

To book a client’s stay at Margaritaville Island Reserve Riviera Cancun agents are asked to call their preferred tour operator or Karisma Hotels and Resorts. More details about Margaritaville Island Reserve by Karisma Riviera Cancún are at

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