Aruba Tourism Authority promotes Dijkhoff-Feliciano to Area Director, North America

AMResorts is coming into Aruba with new Secrets Baby Beach

NEWTOWN SQUARE, PA — AMResorts has signed a new resort brand management deal in Aruba, a move that will bring the first Secrets Resorts & Spa-branded property to the island.

Completion of the 600-key adults-only Secrets Baby Beach Aruba is scheduled for Q4 2021.

“The Caribbean region remains a main focus of expansion for ALG and we are thrilled to be adding the destination of Aruba to our growing branded portfolio,” said Javier Coll, Executive Vice President and Chief Strategy Officer of ALG.

“The island continues to be in high demand, with over one million yearly visitors and the recent emergence of a major luxury eco-tourism market. These factors, along with the Caribbean’s overall forward momentum, give us great confidence in the short and long-term potential of the destination.”

AMResorts is already getting ready for the opening of two new Caribbean properties in the coming months, with the debut of Dreams Curaçao Resort, Spa & Casino, and Secrets St. Martin Resort & Spa.

AMResorts now has 66 branded resorts in its portfolio with nearly 9,000 rooms under development.

In May 2019 AMResorts announced a new resort brand management deal that will bring Dreams Resorts & Spas to El Macao in the D.R. Upon opening in the second quarter of 2020, Dreams Macao Beach Punta Cana will be the 11th AMResorts branded property on the island, while Macao Beach becomes the fifth destination in the D.R. in the AMResorts Collection.

Get travel news right to your inbox!