Bermuda taps CWW Canada as Canadian agency of record

Bermuda taps CWW Canada as Canadian agency of record

TORONTO — Bermuda Tourism Authority has named Connect WorldWide Canada (CWW Canada) as its new integrated public relations, tourism trade marketing and business groups representation agency in Canada.

CWW is kicking off its first Bermuda marketing campaign with ‘#OutHere365’, highlighting Bermuda’s year-round attractions and tourism promotions.

“Following on an increase in Canadian visitation to Bermuda in 2017, we are excited to launch this new partnership and are confident that CWW’s creativity will excite more and more Canadians to visit Bermuda,” said Victoria Isley, Chief Sales and Marketing Officer, Bermuda Tourism Authority. “We are excited for the opportunity to work with CWW Canada, a well-respected and innovative leader in the industry in Bermuda’s second largest international market.”

Charmaine Singh, President, CWW Canada, adds: “We are honoured to work with the team at the Bermuda Tourism Authority. We are thrilled to have the opportunity to tell Bermuda’s story and showcase her unparalleled adventure and island life.”

Lift to Bermuda out of Canada includes direct flights with both Air Canada and WestJet through Toronto’s Pearson International Airport. Flight time from Toronto is less than three hours, says Singh.

To kick off 2018 Canadians can take advantage of Bermuda’s Pink Sale with more than 10 hotels offering discounts worth up to 50% off until Jan. 23, 2018, she adds.

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