Air Transat ups its game with Bluebox Wow inflight entertainment

Air Transat ups its game with Bluebox Wow inflight entertainment

MONTREAL — Passengers on board Air Transat flights will soon be able to access free in-flight entertainment (IFE) delivered by Bluebox Wow thanks to an agreement between the airline and Bluebox Aviation Systems.

The Bluebox Wow portable wireless streaming platform will be deployed on Air Transat’s fleet in an arrangement designed to meet both seasonal demands on the airline’s fleet and the additional temporary aircraft it brings in to meet that demand, ensuring both flexibility and consistency of IFE services, says the airline.

The deployment, which is awaiting final Transport Canada approvals, will see Bluebox Wow in service on a range of both narrow- and wide-body aircraft in Air Transat’s fleet, including A310s, A321ceos, A321neos, and B737s.

The deployment is expected to include 17 aircraft during the summer 2019 season but will expand to 38 aircraft for the winter season.

“Offering a seamless IFE experience across a fleet like ours, with different aircraft types and some only joining our fleet for seasonal deployment, is a challenge,” said Dave Bourdages, VP In-Flight Services and Customer Experience, Air Transat. “Introducing Bluebox Wow across all of these aircraft resolves that challenge and will deliver the same high-quality experience to all. Bluebox Wow offers a powerful range of capabilities and we are excited to deploy a system upon which we can further develop our in-cabin experience”

Bluebox Wow provides wireless content streamed to passenger devices in any aircraft cabin, including a wide range of film, TV, audio, games and other digital content.