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Air Canada’s product experience improvements start to roll out November 2022

MONTREAL — Air Canada has announced a wide range of product experience improvements, from airport lounges to onboard dining and entertainment.

The changes offer “something for everyone,” says the airline, including upgraded Economy dining, more in-flight entertainment and connectivity options, and enriched Premium offerings.

Upgraded international Economy Class meals include Chef Jérôme Ferrer-created entrees, plus new Air Canada Bistro choices.

Other highlights include complimentary WiFi for all Premium Rouge customers; 25+% increase in onboard entertainment content, including Live TV; and new Acqua di Parma amenity kits and, in Vancouver, Porsche-powered Air Canada Chauffeur Service for Air Canada Signature Class.

New and restored services in Air Canada Maple Leaf Lounges and in Premium cabins onboard, a new Economy Class dining service internationally plus fresh, new Bistro choices in North America, and in a first for a Canadian airline, complimentary, high-speed WiFi when travelling Premium Rouge, all start in November 2022.

 

And the 25+% increase in onboard entertainment content, plus the introduction of Live TV, Bluetooth audio connectivity and other new features, will begin in 2023.

“Air Canada is committed to elevating the customer experience and offering the kind of world-class services Canadians can be proud of from their flag carrier. Accordingly, we are investing in all aspects of the journey to make travel even better for customers, including in our Economy and Premium cabins. Today’s announcements go beyond emerging from the pandemic; we’re proud to introduce many new services and options not available today in Canada,” said Mark Nasr, Senior Vice President, Products, Marketing and eCommerce at Air Canada.

Here’s a detailed look at all the highlights …


In-Flight Entertainment and Connectivity

Air Canada and Air Canada Rouge offer the fastest inflight internet in Canada, with inflight WiFi available across the entire Air Canada Rouge fleet of 39 aircraft, across all Air Canada wide-body aircraft and on nearly 90% of the overall Air Canada mainline fleet. WiFi installation will be complete across the remainder of narrow-body aircraft in 2023.

Starting Nov. 1, Air Canada becomes the first Canadian airline to begin offering complimentary high-speed WiFi onboard. Customers flying in Premium Rouge will enjoy this benefit, giving them the ability to stream their own entertainment, TV shows and movies, listen to their own music or simply remain connected, replacing the previous tablets offered with pre-loaded in-flight entertainment choices. All Rouge customers can continue to access a large selection of complimentary movies and TV shows through the ‘Entertainment on Demand’ section of the onboard portal.

Beginning 2023, Air Canada will expand its onboard entertainment content by more than 25%, and the airline will introduce new options including Live TV to enable customers to watch sports events and news live. Details for Live TV, as well as additional new features such as Bluetooth audio connectivity and an outside camera feature, will be unveiled soon.


International Economy Class Dining

Starting Nov. 1, Air Canada will be elevating its International Economy Class dining experience. Economy Class dining on all international flights departing Canada is being revamped to feature a hot entree created for Air Canada by Montreal Chef Jérôme Ferrer, a member of Air Canada’s culinary panel. An additional appetizer reflecting destination cuisine is also being presented with all meals, and a separate dessert service will follow.


North America Economy Class Dining

On North America and Sun destination flights, starting Nov. 1, the Air Canada Bistro menu will be refreshed and expanded to include a brioche bagel smoked salmon sandwich, vegan options such as Farro Salad or Spiced chickpea wrap, Canadian snacks such as Good To Go Blondies and Nomz energy bites, in addition to perennial favourite choices such as Montreal smoked meat sandwiches and Air Canada’s popular Fruit & Cheese board.


Premium Cabin Services

Starting Nov. 1, Air Canada is fully restoring its premium cabin services both pre-departure and in-flight, with the return of offers to hang coats and jackets, presentation of pre-departure beverages on international flights and hot towels prior to meal services.


Premium Cabin Amenities

Air Canada will be introducing new amenity kits to premium cabin customers later in November. The new line of amenity kits and totes have been purposefully designed to significantly minimize single-use plastics including the elimination of plastic wrap.

Air Canada Signature Class customers on all international flights will be presented with amenity kits in partnership with Acqua di Parma featuring amenity bags containing Acqua di Parma luxury skincare products plus an oversized eye mask, socks, dental products and 3M earplugs.

Customers in International Premium Economy and North America Signature Class overnight flights will enjoy reusable amenity totes containing an eye mask, socks and dental products providing for a more refreshed journey.


Airport lounges

Many Maple Leaf Lounges in North America now feature elevated food and beverage offerings. Air Canada works with local wine producers and importers to offer a selection that appeals to a wide, global audience, and varietal selections in each Lounge will be expanded to six wines plus a bubbly and rose (seasonally).

Air Canada celebrates Canadian wines and the current rotation in select Lounges includes Charles Baker Riesling and Malivoire Farmstead Gamay from the Niagara Region, Ontario, Lake Breeze Pinot Gris and Narrative Red from the Okanagan Valley, British Columbia, and L’Orpailleur from the Eastern Townships, Quebec.

At all hub airports, Air Canada has resumed its full buffet service, with an increased range of salads and the addition of international delectable dishes such as stir-fry and curries in a contemporary presentation. Montreal Maple Leaf Lounges also feature local legendary classics, including Montreal Fairmount Bagels, Montreal’s famous smoked meat sandwiches, and poutine.

New priority access lanes have been added to select Maple Leaf Lounges during peak times to offer Super Elite and Business Class customers priority entry.

The Air Canada Café at Toronto Pearson now offers a selection of Ontario craft beers, ciders, wine and hot appetizers, in addition to the current range of grab-and-go artisanal sandwiches, salads, cold-pressed fresh juices and specialty coffees. The Air Canada Café is located in the domestic terminal at Toronto Pearson and is available to eligible customers.

Starting in November, Air Canada Chauffeur Service will be introduced at Vancouver International Airport. Eligible connecting International Air Canada Signature Class customers arriving from within Canada will be met by a Concierge before being whisked away on the tarmac in a plug-in hybrid or fully electric Porsche vehicle to the Air Canada Signature Suite.