GENOA — Virgin Voyages sailings will be exclusively for passengers 18+, “which was a direct result of listening to future sailors and travel partners”, says the cruise line.

Virgin Group Founder Sir Richard Branson and Virgin Voyages President and CEO Tom McAlpin hosted a ‘Ship Tease’ yesterday in Genoa at the keel laying ceremony for the first ship, scheduled to launch in 2020. The cruise line says it is now accepting US$500 refundable deposits for a pre-sale window at VirginVoyages.com.

Live from Fincantieri’s shipyard, Sir Richard and Tom McAlpin arrived on stage via a 200-foot crane drop.

“This is a very big day for Virgin Voyages, as an exciting new holiday option for travellers starts to get ship shape,” said Branson, adding: “She will be the most recognizable ship sailing the seven seas, delivering an irresistible sailor experience. We’re also committed to making sure our crew are the happiest at sea and will be proud to sail with us.”

CEO McAlpin said the entire ship “will be built with an attention to detail, reflecting the craftsmanship and materiality inspired by super yachts.”

Designed to feel more intimate and connected to the sea, 86% of all cabins will feature a sea terrace and 93% an ocean view, he said. “Virgin Voyages is creating a sophisticated ship and a transformational experience that offers our sailors a place where rejuvenating day-life meets exciting nightlife and everything in between.”

Making first ship’s experience ‘Adult By Design’ was a decision driven by feedback “from future sailors and travel professionals, who are looking for a more elevated and premium experience, with a few Virgin style surprises.”

The ship’s livery features a sleek silvery-grey hull with smoked glass and touches of Virgin’s signature red. Virgin Voyages’ first fleet will be known as the ‘Lady Ships’, a play on the term ‘your ladyship’, a nod to Virgin’s British heritage.

McAlpin says the spirit of the ship will be represented by a mermaid design adorning the bow.

Consistent with their commitment to have one of the cleanest fleets at sea, Virgin Voyages has also signed an agreement with Scanship, providers of advanced waste management systems.