CANCUN — Desire Resorts and Desire Cruises are consolidating to rebrand – and unite – under one brand known simply as ‘Desire.’

The company’s branding relaunch involved creating a new distinctive icon inspired by “passion, desire and sexuality.” The new slogan – Beyond Seduction – embodies the sensual vibe of the brand. Both resort and cruise offerings will be available on desire-experience.com.

With the launch of its new Mediterranean cruises, Desire is going beyond its all-inclusive resorts: Desire Riviera Maya Pearl Resort and Desire Riviera Maya Resort in Mexico. Dubbed ‘sensual sanctuaries at sea,’ Desire Cruises will offer provocative luxury and combine relaxation and fantasy with upscale destinations.

Onboard, passengers will find the latest in adult entertainment, couples workshops, indoor/outdoor playrooms, gourmet dining, brand name beverage service, and first-class accommodations, all in an erotic, clothing-optional, 21-plus couples-only atmosphere.

Desire is a division of Original Group. The company’s offerings are designed for adult couples only.