Cashing in on Canada
Garibaldi Lake near Whistler, BC, Canada.

Cashing in on Canada

Cashing in on Canada

Garibaldi Lake near Whistler, BC, Canada.

Do you have clients who are foodies? Spa fanatics? Adventure enthusiasts? Golfers? Hikers? Multi-gen travellers? Avid cyclists? If so, you may be missing a big revenue opportunity that’s right under your nose. Canada is open for business, and there’s a huge chance to capitalize on it.

This year both Trip Advisor and The New York Times advised the world that we are the number one country to see in 2017, and as we’ll all be seeing this month, domestic travel is riding a wave of pride and popularity. Trip Advisor reports a 25% spike in online searches by Canadians for domestic travel. And while it’s too late to take advantage of the huge demand to be in Ottawa on July 1, there are all sorts of other opportunities.

Perhaps your clients aren’t aware that you can help them with domestic travel. Or perhaps they don’t think they need your help – hey, they’re only going to Vancouver (or Montreal, or Halifax), speak the language, know the currency and have a pretty good idea of what they plan to do.

But this is a great year to reach out to them with some vacation ideas. Did you know that the big in demand regions are, in order: Ontario, B.C., Quebec and Atlantic Canada? Maybe consider a cruise at home this year, or a stay at one of the iconic Fairmont Hotels.

And here’s a great tip: According to Dorothy Dowling, U.S.-based Senior Marketing Officer and Senior Vice-President of Best Western, “Canadians are the biggest points junkies on earth.” So it’s likely that your clients are sitting on some points. Why not be pro-active and suggest that you help plan their trip around their points usage? Maybe they have enough for some hotel nights, but you could build an itinerary including flights, car, sightseeing, activities and more.

And help them celebrate Canada 150 in true Canadian style!