NEW YORK — W Las Vegas debuted in Sin City this week, transforming a 289-room tower of SLS Las Vegas and providing guests with “an elevated hotel-within-a-hotel experience” at the emerging North End of the Vegas Strip.

“If there are two things in this world that were truly made for each other, it’s W Hotels and Las Vegas,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “After nearly two decades of anticipation, W Las Vegas will show guests a different side of the strip, offering an unexpected and irreverent twist on the typical Sin City experience.”

The 289 rooms were designed by Philippe Starck in collaboration with design and architecture firm Gensler. The hotel’s 2,382-square-foot Extreme WOW Suite (designed by Lenny Kravitz) adorns the top of the tower, and is highlighted by a spacious balcony with sweeping mountain views.

W Las Vegas has three floors (and 15,000 square feet) of brand new meeting and event space, while the adjacent SLS Las Vegas hotel serves up an additional 80,000 square feet of flexible meeting and event space, to play host to any size event.

Maximizing its North Strip location, the rooftop WET Deck offers panoramic views of the Stratosphere and desert mountains from its discrete rooftop perch. Art from local and international muralists and photographers converge to make the space unique.  The AWAY Spa on the hotel’s second floor offers signature spa treatments for guests to detox, while fitness centre FIT is a 24-hour facility.

Dining venues include the on-site coffee shop The Perq; Northside Café & Chinese Kitchen which is available 24 hours a day; Bazaar Meat by José Andrés (“an avant-garde interpretation of the classic Vegas steakhouse”); Katsuya; Cleo; 800 Degrees Neapolitan Pizzeria; and Umami Burger, Beer Garden & Sports Book. For nightlife, there’s The Sayers Club; Foxtail Nightclub; and The Foundry, all at SLS Las Vegas. See WLasVegas.com.