TORONTO — Intrepid Travel has appointed Toronto-based travel industry veteran Brian McLaren as its new Head of Sales for North America, as the adventure travel company looks to build on strong growth in the Canadian and U.S. markets.

Based in Toronto, McLaren brings more than 20 years of travel industry experience to the role. He most recently served as EVP & General Manager of Flight Centre Canada and has held leadership positions spanning sales, strategy, supplier partnerships, operations and industry relationships.

In his new role, McLaren will lead Intrepid’s North American sales team and sales strategy as the company works to connect more travellers with its small-group, purpose-led adventure trips.

An avid traveller himself, McLaren has visited more than 45 countries. Intrepid says his experience includes a focus on building high-performing teams and driving sustainable business growth.

“I’m proud to join a company that I’ve had a ton of respect for over the years, and to be part of a team of purpose-driven people delivering experiences that truly live up to the promise of responsible travel,” says Brian McLaren, Head of Sales, North America, Intrepid Travel.

Canada is currently Intrepid’s fastest-growing market, while the U.S. is on track to become the company’s largest market globally by 2030.