VANCOUVER — 5Continents hosted the 30 recipients of the 2025 Alberta Motor Association (AMA) Sales & Service Awards on three journeys through Morocco this spring.

5Continents says the programs “were designed to showcase the diversity of Morocco while highlighting the unique experiences and seamless logistics that 5Continents delivers through its destination expertise and strong local partnerships.” Participants explored iconic cities including Casablanca, Fes, Marrakech, and Rabat.

Tammy Olivier, Business Development Manager, Western Canada at 5Continents, said hosting the AMA award recipients in Morocco was an opportunity to celebrate the award winners’ achievements, while introducing them to a destination that continues to generate strong interest from Canadian travellers.

In a testimonial, Cassandra Steele, AMA Travel’s Product Sales and Service Specialist, said: “5Continents operated seamlessly within our parameters while going above and beyond to accommodate some last-minute adjustments with ease and professionalism. The booking process was smooth and efficient with a proactive approach to refining all the details. Their willingness to collaborate and consistent support, even while in destination, made for an outstanding partnership.”